“It’ll be good for them”, they said.

Sometimes these kind of places have hundreds of cookie-cutter “third-party local referral sites” at the county level across the US (to spam search engines), that all feed to the same phone lines, that use a hard-sell technique play-book to get parents to quickly enroll their kids.
I’d dig out an example of their operations, but my site is bogged in monthly backups right now. (Time to upgrade to an RPi5.)