Teens think Vice is almost as cool as People Magazine

As the uncle of two teenagers, I guarantee that they don’t think of Google or YouTube as “cool”. They’re utilities. YouTube isn’t “cool” for being a place to get videos any more than a grocery store is “cool” for being a place to get Doritos.

And of the two, one is obsessed with Sunglass Hut and the other’s obsessed with Zara, so it really depends on the teenager.

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