Was I driving at anything? I confess was mostly reacting to the video presenting a rule of thumb for design as though it was some immutable law, and then cherry-picking their data to fit. Any scientist might do that, My kids were taught the rule of three when they went to Art College, along with Colour Harmonies as equal angles on the colour wheel.
People have tried to measure what we see as harmonious. A friend of mine worked on where pictures ‘balanced’ - if you were to imagine a pivot that the image stood on, what is the ‘right’ place? He came up with an algorithm, but the point was not at the golden ratio, or the 2/3 point, but depended on what filled the part of the image. Dark colours, and saturated colours seemed ‘heavier’. This is much, much better than saying the image should be divided in a 2:1 ratio or a 1.61803:1 ratio, without proof or argument.
Okay, maybe I came on a bit strong. Know these guidelines by all means. But creative art is not about obeying static laws, and maximising your harmony.
