The Decoy Effect, a psychological trick that can influence what you buy and who you vote for

I’m fairly happy with our house, but I realized that our buyer’s agent used a sort of “bracketing” tactic which is similar or the same as this. We said we thought we could afford something in the range of $50k-$60k. She showed us five houses within that range, then one that was $68k and one that was $80k. The first five had problems or weird designs. The sixth one was much better. And the last one was not much bigger or better than the sixth, but cost more. Afterwards I realized that she engineered this Goldilocks situation for us. I try to watch for this technique when I’m buying something now, but I’m satisfied with our manipulated decision.

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