Great book. And there is a good audio book version, too. Although the book is based on empirical science, it’s a popular science book that has a great narrative backed up by vivid anecdotes that make it an enjoyable read.
This trick isn’t just used in movie theaters and other for profit businesses, it is used dynamically by fund raising non-profits, such as where they give you the 3 donation options $5, $25,$100, or whatnot. The top price is, of course, designed to make the others look cheap. But that range of pricing will be adjusted based on what they think your worth is. The capable orgs do A/B testing correlated with demographics to target you for maxium extraction of your money.
