The difference between "being right" and "being persuasive"

A few years ago the main debate in science communication was about “framing” and this seems to be the same thing over again with the same arguments on each side “If you explain too much to the public they’ll just zone out” on the “being persuasive” side and the “what’s the point of talking to the public if you are just going to give them an oversimplified to the point of being incorrect description?” on the other.