That’s kind of a nice start… but since Google is Google they refuse to actually solve the problem.
‘Fewer ads’ is still plenty of malware. It of course just encourages people to use Google adsense. And as far as I can tell it doesn’t work if you’re running an ad blocker for self defense, because if you’re not loading the ads you don’t get a chance to bid on them.
I need something that’ll let me see zero ads and still give that money to the sites I visit. But Google has no interest in encouraging that.