Remotely hosted in-app ads on smartphones are the truly unethical thing here. Fuckem, if they want to send me data without my asking for it, they can pay for that themselves while I still block it.
In fact, I’ve half a mind to start sending threatening-looking legal documents to Scorecard research and quantserve demanding they pay for the data they’ve wasted on all my devices. It’s only half a mind, since I’ve blocked them for years, and now am on unlimited data. But most people are capped.
