I dunno. For me personally, I find that the “loved” design attaches itself to the object, and becomes inseparable from it. In a good way. Something like this would make a more banal EPA pamphlet more attractive for me (admittedly, a graphic design fetishist) to read, so it would have done its job.
It’s beautiful and emotional stuff, even if a lot of that has to do with its bittersweet, modern context.
