No interest from the public in existing products doesn’t mean the technology has no potential uses to another company. Fitbit has gone from a neat new cool toy to being eclipsed by the current generation of smartwatches that have fitness functions built in. If they want to stay in business themselves, they need to build a full-fledged smartwatch, too. And as it happens, there’s a smartwatch company in the process of failing that could give them just what they need to do that.
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