I see what you’re trying to say, but something to consider is that the idea that the information can get out there and that it can make a difference is exactly why these firms exist in the first: damage control (including pre-emptive).
If there wasn’t a chance that an alternate message could make a difference to the outcome then the companies behind this project wouldn’t hire the PR firms.
Conversely, PR firms have to be more and more specialized because as consumers (broadly speaking) become more knowledgeable and literate they have to increase their game, too.
Food for thought…
