The Peltzman model: a way to understand the kind of regulation Facebook might face from Congress

In the case of Facebook, voters are worried about the costs in privacy, not cash

This is key to understanding why Facebook and Google have thus far escaped scrutiny for monopolistic practises. The regulatory mindset in the U.S. needs to be updated to consider that dollars aren’t the only thing a consumer can be gouged out of, and the lobbyists for the tech companies that depend on advertising revenue will be doing everything they can to make sure it isn’t.

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