we can imagine something as efficient and convenient as Walmart or Amazon without CEOs, shareholders or exploited workers, bringing all the bounties of late-stage capitalism without its pathologies.
It is frankly terrifying that even anti-capitalists are looking at the “success” of megacorps as an example to follow. This feels like the reasoning of authoritarian marxists who imagine that if only they were in charge of society, they could fix all the oppression. Only now rather than wishing to be king they wish to be Jeff Bezos.
Any honest critique of capitalism recognizes that the efficiency and convenience of Amazon depends directly and fundamentally on exploitation. That is the only reason it is successful: in a capitalist economy, success is determined by how ruthlessly you can exploit resources to produce profit.
But to continue the corporate metaphor: a corporate economy is run by a dictator (a.k.a. CEO). It can be successful by capitalist standards because the dictator is only accountable for optimizing one metric. The citizens (a.k.a. shareholders) have only one interest, and as long as the dictator delivers on that, everyone is happy. Well, I should say the corporation is happy, because the CEO is benefiting them at the expense of everyone else. But the point is that this governance model works great for the needs of the CEO and the shareholders. We can see evidence of this all around us, in the amazing systems that corporations are able to perfect in service of optimizing profit-generation - and as the result of it.
If we try to use this model to create a non-oppressive society, things break down immediately. A society is not composed of people who all have the same needs and goals. The shareholders of a society-wide corporate dictatorship have many different priorities, often conflicting. One CEO, brilliant at optimizing for one thing, is unable to reconcile the messy demands of a complex society.
Ok, you say, out with the dictator! Lets have the shareholders run the corporation directly. Well, for one thing, you’ve eliminated one of the key strengths of a corporation: singular leadership in pursuit of a singular goal. And for another, you’ve replaced that with an organ which intends to empower the shareholders, but doesn’t do a very good job of it. Because now every shareholder is locked into a bureaucratic conflict around every possible decision that could be made about the operation of the entire corporation. This leads to something that every institution is eventually afflicted by: politics.
There are two ways to deal with these corporate politics: have the shareholders divide into interest groups, who elect shareholder representatives, who are then able to negotiate agreements with each other about how the corporation should be run. In which case, congratulations, you’ve re-invented representative democracy, a.k.a. the mess we already find ourselves in.
The other is to break up the corporation: the shareholders sell their stock and use the capital to start their own companies. Small ones, which are owned directly by groups of ex-shareholders who already have common interests and goals. They don’t benefit from the massive scale of Amazon and its glorious CEO, but they do allow meaningful direct participation in deciding how resources are allocated and business is run. In which case, congratulations, you’ve re-invented anarcho-syndicalism, or libertarian municipalism.
In short, the idea that we could do “Amazon, but without the exploitation” raises so many complications that by the time we’ve resolved them all we would be looking at something fundamentally different.