As near as I can tell, the only practical justification being offered here is that every new customer paying for a subscription will give every old customer the peace of mind that the company will be financially secure enough that they don’t have to back up their files.
I don’t find that particularly compelling (especially if I were a potential new customer) but for the record, it is possible for subscription-based companies to fail. In fact, if I had to guess which of two companies is healthier, it’d be the one that didn’t just radically change its revenue model.