The State of South Dakota wants you to know that it's on meth

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I know im in the minority but i think its genius, and sadly, pretty on point

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you’ve got to admit that you have a problem before you can begin to heal.

Hello. I’m South Dakota, and I’m on meth.

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⊙_ʘ

The message is the exact opposite of the goal that was intended.

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They have pretty much nailed making the worst anti-drug campaign posters…

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Have any of you ever seen South Dakota? Honestly, taking meth is the only sensible thing for them to do. Without meth, nothing would keep those people from drinking anti-freeze.

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Yes, but it’s not the kind of talking that should be done. It’s “Did you see how much money that stupid Q%$# blew on these stupid ads about meth?”

Honestly I just drove through South Dakota for the first time last summer on a cross-country trip and the southwest portion of the state was surprisingly packed with fun things to see and do. I can’t speak to the rest of the state though.

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Totally boring./s

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(holds egg) “This is your brain.”
(shot of frying pan) “This is drugs.”
(cracks egg, starts frying it) “This is your brain on drugs. Any questions?”
(off-camera) “I’ve got the munchies. Got any bacon?”

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Is everyone gonna seriously tell me that no one in the entire team for this campaign realized the obvious double-meaning in their favored slogan? That is complete nonsense. They knew exactly what they were doing. Seems like they’ve gotten way more than half a mil in free publicity since they “mistakenly” dropped this one. Come on.

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So, where can I find some hi-res versions of these posters?

Isn’t this the same state that tried a “Don’t Jerk and Drive” campaign?

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Reminds me of the Ill fated Vitamin D Supplement awareness campaign in the Yukon.

yukon-the-d-02-2016

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brand new corn pope
we know he exists

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Check out the companion website, onmeth.com

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This isn’t their first unintentionally hilarious PSA campaign

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This is the best worst thing I’ve seen in awhile.

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Awareness is the first step.

Now people who probably hadn’t had so much as a passing thought about South Dakota in decades are aware that it’s full of tweakers.

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