I know im in the minority but i think its genius, and sadly, pretty on point
you’ve got to admit that you have a problem before you can begin to heal.
Hello. I’m South Dakota, and I’m on meth.
The message is the exact opposite of the goal that was intended.
They have pretty much nailed making the worst anti-drug campaign posters…
Have any of you ever seen South Dakota? Honestly, taking meth is the only sensible thing for them to do. Without meth, nothing would keep those people from drinking anti-freeze.
Yes, but it’s not the kind of talking that should be done. It’s “Did you see how much money that stupid Q%$# blew on these stupid ads about meth?”
Honestly I just drove through South Dakota for the first time last summer on a cross-country trip and the southwest portion of the state was surprisingly packed with fun things to see and do. I can’t speak to the rest of the state though.
(holds egg) “This is your brain.”
(shot of frying pan) “This is drugs.”
(cracks egg, starts frying it) “This is your brain on drugs. Any questions?”
(off-camera) “I’ve got the munchies. Got any bacon?”
Is everyone gonna seriously tell me that no one in the entire team for this campaign realized the obvious double-meaning in their favored slogan? That is complete nonsense. They knew exactly what they were doing. Seems like they’ve gotten way more than half a mil in free publicity since they “mistakenly” dropped this one. Come on.
So, where can I find some hi-res versions of these posters?
Isn’t this the same state that tried a “Don’t Jerk and Drive” campaign?
Check out the companion website, onmeth.com
This isn’t their first unintentionally hilarious PSA campaign
This is the best worst thing I’ve seen in awhile.
Awareness is the first step.
Now people who probably hadn’t had so much as a passing thought about South Dakota in decades are aware that it’s full of tweakers.