Steam is a pretty complicated thing to discuss just because there’s a lot of factors. But i have read first hand accounts from developers who made more money on a sale than they ever did during the entire first year or number of months when their game was out. And gained a solid following after said sale. So there’s definitely value for the steam sale in specific situations, however i suspect that the sale is basically a wash for most developers, and perhaps even hurts the bottom line for others.
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