These reversible Micro USB cables eliminate frustration

No? I don’t think of my experience as universal for one. Also, I see reinforced USB-C cables advertised elsewhere, too. Maybe not here (I didn’t check), but I don’t see what that has to do with a cables’ putative fragility.

In my experience, my USB-C cables are more fragile than my lightning cables. Is that really hard to accept?

Oh, and USB-C isn’t a great choice for Thunderbolt, either, versus the mini DisplayPort, if you’re on a laptop and connect to things and drives. That wiggle factor is a serious concern if you bump the table with your devices on it.