If Boingboing’s shop was anything other than the same shovelware logo-drop-in site used by the likes of Groupon, Popular Mechanics, and the Daily Caller (reallly?) I might take these posts more seriously. Maybe it’s good that the crap being sold is so transparently bad. I guess at least they’re good enough to have “Boing Boing’s Shop” as the author of these posts for added clarity.
But still, given BB’s relationship with Cool Tools, I would think they’d have a vested interest in developing a “real” store with an actual curated collection of kit. That would be something I might actually shop from. As it is, any product I see being pitched on Boingboing I assume is utter shit unless the author is @frauenfelder or @xeni.