There are two niches for macro keyboards that I’m aware of personally. One is streamers, which is largely covered by stuff like Stream Decks, where having shortcuts to run multiple commands to OBS/Twitch chat/etc. at once without breaking your concentration by app-switching can be very handy. The other is artists, who can set up single-button inputs for whatever keyboard shortcuts their drawing application of choice uses. Photoshop, for example, has a million arcane keyboard shortcuts that require pretzel-fingers to accomplish. Apps like Procreate on iOS, where a standard keyboard isn’t (as) essential, also have a cottage industry of bluetooth mini-pads full of customizable buttons for those things where it’s too inconvenient or cumbersome to use a gesture or on-screen quick-menu input. Having a little pad of buttons that you can use one-handed while you’ve got your tablet pencil in the other is super convenient.
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