Going out on a limb here, there’s a small but not-insignificant (and more importantly, non-zero) segment of readers that does buy the deals. StackSocial is all about minimally targeting their offerings to audience segments, and maximally riding on the back of established audience trust. bb gets a percentage of the proceeds, buyers get somewhat-not-shitty* products, everybody’s happy, right?
*“lifetime” cloud storage/backup solution purchases vehemently excluded from this statement.
