This new whiskey has crabs

The Taste of Maine

I really can’t believe this. Marketing wants me to develop a new drink, but all they’ve given us to go on is “The Taste of Maine.” I swear to god, Norman just thinks that if he can string a few words together things will just magically appear. What does it even mean!? Fine. They want the taste of Maine, then that’s what we’ll give them.

It’s actually not terrible

After firing off a couple of angry letters, I decided to to try to show them just how stupid this idea was. We took bottles of Vim classic and brewed it up with fiddleheads, lobster shells, and a couple other extracts and I was sure this was going to be absolutely disgusting. The thing is, it definitely taste kind of weird, but it’s actually not as terrible as I thought. Maybe if we work on the flavor profile a bit… cloves or Aster extract… What the hell, we can try taste testing it. At least it will keep them off my back while I figure something else out.

So this is really happening

I just got the label proofs from Mr. Reed. They are actually going forward with this crazy thing. Despite taste testers saying it has a “fishy” taste, they seem to actually be liking it. The Aster extract seems to cover up the aromatics of the lobster… somehow. I really can’t explain why anyone likes this thing.

Apparently they are going to call it Captain’s Blend. At least for now.

Mrs. Mason, I’m going to need you to explain a few things before I can authorize these expense reports. I’m seeing nearly $10,000 spent at the fish market. Is that right? What on earth are you spending that much money on at the fish market that would possibly be going into a soda pop? I’m not saying you’ve done anything wrong, yet, but I really need to know what is in that recipe before I can approve this.

  • Madison Young
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