I suspect that this particular outfit is shooting for a slightly different price bracket:
They are just desperately artisinal
Taking a cue from the 19th century Transcendentalists of New England, we pull our inspiration and our ingredients from the environment that surrounds us. From start to finish, each spirit embodies our scratch made ethos: local, house-milled grain, pure White Mountain water, herbs and botanicals from the woods and our garden, and local fruits and vegetables.
and using a 250 gallon still.
Likely a rounding error compared to the guys who take the ‘hard liquor is basically drop shipping’ approach and just slap a twee brand, a flavor gimmick; and a hefty markup on a dilution of good old ADM product code 020001 or competitor equivalent.