Imagine if, over the past 40 years, they’d spent half as much money campaigning and lobbying to legalise marijuana instead of fighting a rearguard on tobacco.
The same applies to the fossil fuel industry - at root they sell energy, not hydrocarbons. And people want energy. Renewables should be an easy sell, but instead they’ve hitched their wagon to a dying star and, to mix several more metaphors, seem keen to go down with that ship come hell or high water.