I think the idea is that they’re headlines that might show up in your news feed or in the sponsored/suggested articles at the end of some article you read, rather than assuming you actively read clickbait farm sites.
Mostly, it’s just an opportunity to chuckle at how hyperbolic clickbait headlines are and how little payoff there is to bothering to slog through pages of text and ads to try to find out what they’re actually about, I assume.
