Today's toys have nothing on the ones in this 1960s Mattel commercial

[knoxblox]

@d_r

Not that it much matters, but this ad was almost surely from the late 1950s, not the 1960s.

I think you are likely correct. From history I’ve found, the Jack-in-the-boxes debuted in '51, and the guitars around '55?

Mattel Crank Guitars, video #1