Fair, but the magic was mostly in who it was shown to, and then how that was capitalized upon.
They picked racist people to show some of the craziest BLM stuff to. They picked liberal people to show some of the craziest right-wing shit to. If they couldn’t find crazy enough shit, they made worse stuff themselves and/or funded the nuts on either side to get that worse stuff.
And then they amplified it, nutpicking the craziest shit, especially from the left, and put it on reddit and FB and Twitter where it got shared far and wide amongst all the crazy uncles and racist grandmas and alt-right kindergarten groups. It created the organic feeling of “holy shit, look how crazy the left/right is”, and then tried to channel as much of the outrage as possible into one of two channels. They tried to channel left-wing outrage into ineffective but loud shit, and right-wing outrage into more directed groups that ended up shoving people towards Trump.
It was nuts to watch it happen in real time. I thought it was obvious what was going on (although I didn’t guess at all that it was Russian in origin; I just thought the Republicans had finally caught up to the information age and hired some slick and evil PR firms. Guess I overestimated them), but didn’t realize the scope of the whole clusterfuck either.
