It’s your prerogative to not find it amusing, of course. I’m not sure why everyone assumes that Cory is desperately trying to make it a Thing, though. I mean, he’s already an influential writer and journalist, not some recognition-starved channer. Seems to me it’s just a running gag that he finds amusing.
Edit: It’s probably obvious, but you’re not That Guy. There’s at least two commenters whose only Boing Boing posts are about that particular gag, and I found that amusing.
