Yeah. Unfortunately Lego took the idea of ‘lego for girls’ and went screaming into the dark abyss of ‘chicks love stuff that’s pink and inferior, right?’
‘Belville’ even manages to break a number of common lego scale conventions, if only to limit interoperability with other lego.
I haven’t seen it around much recently, so they may have repented; they did a number of terrible things during the Dark Times.