Tropicana redesigned its orange juice carton and lost $30 million

[anothernewbbaccount]

@emo_pinata

the misleading nature of their orange with a straw in it

@SamSam

they switched back to the old packaging two months after the attempted rebrand, so it doesn’t seem like they were too concerned about the legal issues.

FYI this is the current UK packaging. Whatever legal shenanigans ensued, we only get half an orange compared to the whole orange in the original packaging pic shown in the post.