Try this:
I guess their fuckwit marketing dept could not think of a better way to say it’s proper orange juice, once they identified a market segment (intentional pun) that preferred their juice filtered - i.e. with all solids removed. They could hardly say “original with solids” or “rough orange juice” (as the opposite of smooth) 
I guess they could have said “whole orange juice” but there’s probably a trades description issue in there somewhere.
