I doubt most people would characterize it that way. It’s not like buying a box of laundry detergent is akin to watching your child take their first steps. But that doesn’t mean emotion doesn’t unconsciously drive a lot of our decision making.
I remember hearing a case study (maybe on Radiolab?) about a man who had some kind of neurological condition that affected the emotional centers of his brain, basically changing him from a neurotypical person into a being of pure “logic.” While one might expect that such a person would be better at making decisions without the distraction of emotion, in reality it meant that the endless selection of options at a supermarket paralyzed him with indecision for exactly the reasons discussed above.
