You are spot on. My company did this a number of years back. They invested heavily in a print facility and pulled all print production in house (we send out a lot of print material, we are the second largest users of the USPS behind the federal government). They felt it would be cheaper and more efficient to do it ourselves. It was at first. Then as the print tech evolved and they realized how much they had to spend to keep up…it became a huge cost center instead.
