It seems like Uber’s walking on a razor here. Full wording of the rule they’re citing (emphasis added):
(g) No Marketing to Passengers. A Driver must not sell, advertise or recommend any service or merchandise to any Passenger without prior written Commission approval.
Exception: A Driver of a For-Hire Vehicle or Street Hail Livery can promote the services offered by the vehicle’s affiliated Base.
The whole rulebook is huge, but in terms of just this section, it doesn’t specify “…affiliate Base for that dispatched ride” or however you’d word it to pry apart Uber from Juno “advertising.” Also, isn’t there a slippery slope argument to be made? What about the map/gps company logo displayed while the driver is navigating? What about ads coming over the car radio?
“Base” is defined in Chapter 51 but is a word that appears quite a bit in the rulebook:
Base Affiliation is a business arrangement by which a Vehicle is affiliated or associated with a Base. Certain Vehicles must be associated with a specific type of Base and work
only with the Base with which it is affiliated.
Base (or Base Station) is the Commission licensed business dispatching a particular type of Vehicle. This term is used more specifically in some Chapters
That’s all I got.
