Sooooo many things. This might work in the nicer bits of London, say, but as an example, when the Tyne Bridge had its red carpet opening (srsly, they carpeted the whole bloody bridge), once the Royals had trundled over it into town, the enterprising locals were out with their biggest scissors to nick bits of it for their houses. I don’t expect that 21st century Northerners will feel any different about Amazon’s ‘free prize with every tiny helicopter’ programme.
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