This might be one reason but I don’t think it is the only one. I think, like most things, there are a number of reasons for his popularity. One I have found most common is that Trump supporters have a very literal literacy. They hear Trump say he will make America great again and take that as true despite the lack of evidence. They hear him say he is a great businessman and believe it despite the evidence to the contrary. I’m reminded of Janice Radway’s research on romance novel readers where she found that readers though the main characters in romance novels were powerful independent women even though they would often spend much the the novel being weak and dependent on men because the characters said they were strong and independent. (this came out in 1984. romance novels may have changed since then)
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