The biggest irony is how a top executive so rarely is held accountable for such a blunder, when a low or mid-level employee would have been tarred and feathered for a screw-up which cost the company far less money or goodwill.
I can’t fathom how a company the size of United, which undoubtedly has both a public relations department and access to top consultants who have experience with damage control, allowed the chief executive to release statements after the incident which were so incredibly tone deaf. Whoever wrote those press releases should have been canned.