The construction and engineering of those gowns is amazing; the designer and whoever sewed the garments are showing off their skills.
Lots of runway fashion isn’t meant to be worn by real people. It is a statement. It is to get attention and raise the profile of the brand. In this case it has clearly succeeded. They won’t sell any of those gowns, but they will probably see an increase in their sales of “ready to wear” items because of those gowns.
