This is the kind of advertising that works for me. Something catching my eye in a conversation, sending me down a rabbit hole, and leading me to things I may want.
Targeted ads? Not so much.
This seemed odd about the article to me though. It’s an RSA survey, and then Cory points out:
RSA is a once-respected security firm whose reputation was permanently, fatally damaged in 2013 …
Sooooo… why do we care what surveys they are running? Why are they even around to run surveys if their reputation was fatally damaged? Can you come back from “fatal” (I suppose there was that one guy who they say did…)
And I see that @stinkinbadgers already brought up that point. I’m a bit late to this party. I still feel like a good question though.
Agreed. But does there have to be ads? What is the best way to monetize?
Ads allow the content to be openly available, leading to more eyes on it, and the creators need to get paid. But people generally hate ads, especially obtrusive ads.
Closing it behind a paywall eliminates the need for advertising, but also limits the audience. And if your paywall is circumvented, then your content is going to the eyes that aren’t paying, and your creators aren’t getting paid.
It’s quite a conundrum.
I just know that I was on my phone looking at a review of a TV on Techradar yesterday, and every couple of inches I would scroll, an ad would pop up, moving what I was trying to read, and forcing me to either wait for it to finish playing and disappear, or tap on the close button and hope I don’t accidentally tap on the ad. If I scrolled past it, then when it disappeared from the body of the text, what I was reading would rise up, and I would have to scroll back up again until the next ad is “served”.
On top of that, there was a banner ad at the bottom of the screen that I dismissed once, only to have it pop up again.
My screen real estate was constantly being cut in half to serve ads for shit I wasn’t even remotely interested in seeing. I was there to read a review, not buy something.
I finally copied the URL and pasted it in Brave, and was able to read it without the pain of being advertised at.
When I do use Facebook, which isn’t often… I like to see what’s newest first. I don’t want Facebook to decide something from days ago is what I want to know about. No, it isn’t, Facebook. The people I have in my feed are actually people I know. Not randos that I “friended” to make me seem popular. If I’m looking it’s because I want to see what they are up to now, not what they were up to in the past.
By your definition, I suppose I’m not in my right mind.
Although I do agree that the vast majority of Facebook is crap I don’t want to see.