I don’t think I made myself clear.
I agree with you: you should be taking fairly hasty steps to make sure the relevant people are aware. What I’m saying is that the kid (and I acknowledge he is a kid) didn’t make half-way reasonable steps to do exactly that. One e-mail on a public holiday during a holiday period is not a reasonable effort to notify, because there are many plausible reasons for how the e-mail could have been breezed over or simply not seen at all.
I’m not saying the PTV isn’t entirely responsible for the problem, and assuming that the e-mail was reasonably clear in its meaning then PTV should have responded to it and acted on it. Indeed, they should review what happened and how they should respond in future. However, the correct next step for the kid isn’t to go to a newspaper; it is to try to contact them again, and again, and again if necessary until there can be no reasonable doubt that they are ignoring communications (phone is excellent for this, because you can know for sure whether there is someone on the other end of the line).
So basically, what I’m saying is that when he ‘tried another tack’ he tried the wrong one. The right one would have been to e-mail PTV again, or better yet to call customer service and see who he could talk to.