I actually though it was a very light, matte shade of blue. Which would be interesting, I guess. But no. It’s white.
The funniest thing to me about the “fight the beige boredom with this boring-ass generic Kia” ad idea is that it’s been done before, in a pretty clever 2010 campaign wasted on some boring-ass generic Subaru.
The “2011 Mediocrity” looks a lot like an older-generation Kia Optima too, so I guess it comes full circle.
