Looking at the article, it’s that and also “we want to be able to trace every leaf of lettuce from the farm to the consumer even if it’s been trucked across the country three times, conmingled with lettuce from all sort of other farms and turned into a ready meal” so that when there’s an outbreak at Farm A, we can assure everyone that these lettuces we’re selling are fine because we can prove they never came near those lettuces.
“Blockchain can and should be used to promote transparency around food safety,” said Natalie Dyenson, vice president of food safety and quality at Dole, which, with Walmart and eight food companies, founded the Food Trust group.Retaining consumer trust in product safety is valuable, she said. Beyond public health concerns, incidents like this year’s romaine problem can erode sales across the industry.
“We didn’t have any growers that were part of that outbreak. But when one fails, we all fail because customers don’t look at a head of lettuce and say, ‘Dole didn’t have a problem.’ They just don’t buy lettuce,” she said.
“Every single lettuce processor in the U.S., Canada and Mexico took a financial hit,” she said.
