Not every presale attempt is an “unnecessary” attempt to get attention. There are real costs to development that a small company may not be able to raise, particularly if the demand is unknown. Many companies when asked “why don’t you come out with a new edition of Orcslasher Heroes?” traditionally refused because they didn’t know if there was real demand for an issue of an old thing. That’s what Kickstarter and the like changed. I’m not sure why anyone would take an “innovative idea” Kickstarter seriously. That’s what venture capital is for.
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