I’ve been a transport policy wonk and in government comms for decades and I still haven’t come up with a way of getting a ribbon on critical maintenance for Ministers to cut. “I hereby declare this pot hole filled/bearings greased/bridge strengthened” doesn’t quite cut it.
For every new bit of kit though there’s a media release for the planning; one for the sod-turning; one for every construction milestone; one that it’s about to be opened; one for opening; and one for a few weeks later when it’s in use.
