Sohla is still around- she’s blogging and doing articles for other food magazines. I’ve seen her in some YT stuff as well. She definitely didn’t bounce back to nearly-equivalent fame like Claire did though. Claire’s junk food series was amazing content (like, top ten YT stuff) and what’s really dumbfounding is how oblivious BA was to that. They didn’t think twice about kicking all of them in the butt on the way out. If they understood modern media at all they would have given her, Sohla, and Brad an “odd trio” channel of their own to do the junk food and other cooking stunts all day long. It would be a money-printing machine.
The shitbird editor (who’s name I won’t use) is on record as saying the YT stuff was stupid and not worth doing. He only cared about the print magazine, as though it’s 1982. Claire’s videos generated millions of views a week. That’s a hundred million dollars worth of eyeballs if you manage and monetize it properly. Such a waste. Every new media company (and YouTuber) struggles for years to build anywhere close to the audience that Claire and Sohla handed them. Ugh, I get mad just thinking about it, so I need to stop now.
