Empathy and Ethics can be seen a another form of muscle. The more you use them, the more pronounced they become. That’s why not cheating at the little things prepares you for the big ethical questions.
It’s also hard because the right thing to do is often not recognized and not remembered. Nobody remembers when I didn’t choose to take credit for something good that I made happen. Our society rewards the showy display - everyone shakes Buffet’s hand when he donates billions (and I’m glad he did), but my wife doesn’t even notice when I do the dishes out of turn because I know she is working a lot right now…
