Jesus Christ. That is insane. In Virginia a personalized plate costs you $10 a year plus $10 up front. As a result there are a lot of awesome personalized plates on the road in Virginia.
Some I’ve seen: An old hearse with LSTRIDE. A guy with one of the Wildlife Conservation plates (with the the deer on it) that had DINNER. A blue mini cooper hatchback with TARDIS. Just this morning I saw a Prius with YMMV.