You learn that the media is broken and you are mostly the cause. I’m
sorry. I worked for Gizmodo where we started a new, flippant version of
the standard tech writing that once graced the pages of actual paper
magazines. We wrote so much that we got cocky and conceited and annoying
and we hated our subjects for their earnest desire for coverage. We
invented the listicle. We invented the gift guide. We mostly invented
the sponsored post. We brought about the move from media to social media
and we reacted by creating awful headlines and writing terrible prose. I
tried to stay above the fray but it was really hard. Now everything is
broken and sucks. I’m honestly really sorry. When I left Laptop Magazine
to go to Gawker I didn’t think we’d end up with all these bullshit
click-bait headlines like “This Woman Pulled Her Guts Out Through Her
Belly Button. What Happens Next Will Give You Chills.” Seriously. Sorry.
This is what happens when you monetize over all else.
Gee, what a surprise. [/sarcasm]
