Exactly. A lot of people seem to be in the mindset that an ebook is some sort of lesser alternative to a physical book that one would only purchase as a cost-savings measure in the same sense that one would buy a paperback over a hardback, but in general the opposite is the case. And it’s not because ebook users hate printed books – I own over 1000 myself. But I live in an apartment and use mass transit frequently. So ebooks are just more practical.