When should web designers use modal overlays?

I don’t even have an adblocker but I get that message anytime I go in through an incognito Firefox tab. I decided if my ad revenue wasn’t good enough for them, I wasn’t going to go there for a month even though I know the fix is to do the above in chrome instead. Unfortunately I forgot when the month started. We’ll see.

If Ars Technica pulled the same thing, I’m not sure I could go a whole month but I don’t really miss today’s Wired.

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