The stat you mentioned didn’t really surprise me, but then I work for an ebook subscription service (Scribd) and talk to lifetime readers every day. Also, there’s likely a self-reporting bias. I know a thing or two about “aspirational” reading. Many people say they read the classics but, when it comes down it, can’t put down an engaging romance novel. There’s nothing wrong with that! Whatever makes you feel good and keeps you engaged. 
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